I’m not one to easily fall into the allure of infomercials, but recently I caved. The combination of Chaz Dean’s speech about the wonders of his revolutionary hair care product alongside a clip of a woman with unbelievably shiny and flowy locks got me to bite the bullet and purchase – wait for it – Wen hair care.
The claim is that this 5-in-1 formula (shampoo, conditioner, deep conditioner, detangler, leave-in conditioner) will leave hair moisturized, manageable and looking sheen as ever without the use of harsh chemicals that strip your hair of its natural oil. I love the idea of using a product that was developed using all natural ingredients rather than the unnecessary junk (detergents, sulfates, ect.) that the everyday shampoo and conditioner all too often contain. Being the eco-friendly activist I am, I had no choice but to give it a go, right?! ;)
Insufficient justifaction, anyone?
I know what you’re wondering – has my hair magically transformed into that of a Disney princess, ultra voluminous and impeccably shiny (like girl pictured below, for example) since using Wen? Well, no. However, it has become less prone to breakage and feels extremely smooth after each use. But I don’t want to lead you astray and make it seem as though I don’t know how I was living before I was introduced to this product, so let’s get to the downfalls…
Because Wen does not contain sodium laureth sulfate (a foaming agent), there is no lathering to be had and is similiar in consistancy to that of a thick hand cream (coincidentally, the main ingredient is glycerin.) This means you have to use a great deal of product, especially if you have medium to long hair like me, in order to cover the scalp and all ends of the hair. Even the bottle discloses that you will need 10-15 pumps per application (how ironic that the website says much less, by the way.) This leads me to two things to note: 1) you are going to go through the bottle quite fast if you shampoo everyday and therefore will have to repurchase again soon (good selling strategy on their part, I suppose) and 2) in order to coat your hair in that much product, it gets time consuming.
In addition to the tedious application process, it is also suggested on the bottle that you leave the product on your hair for 3-5 minutes+ before rinsing. This task alone tacked on an extra seven minutes to my shower routine. So not only have I wasted my time, but a great deal of water as well. Not very green if you ask me!
One last gripe about this product: the 30-day starter kit comes with 5 items (3 of which I did not want nor need – yet another waste): the cleansing conditioner, style cream, texture balm stick, intensive moisture treatment, and a comb. I really only wanted the main item – the cleansing conditioner, and maybe the intensive treatment, but there was no way to control the specific items I received – you simply get what comes in the starter kit. However, it is news to me that Sephora just started selling the Wen line and you can buy a selection of the items separate. For that reason, I would definitely recommend buying it from their website rather than the Wen website.
Alright, so based on all of the information above, I am giving this product 3 out of 5 stars. How about you – have you tried Wen or is this something you’d consider trying?